SMARTRAC Presents The Path from Merchandise Visibility to Consumer Experience

SMARTRAC N.V. provided visitors of the NRF Annual Convention & EXPO, Retail’s BIG Show, with an interactive retail experience area.

This year’s experience took visitors on “the path from merchandise visibility to consumer experience,” demonstrating the benefits of RFID and NFC technologies from the ultimate supply chain and inventory management solutions, all the way to applications for consumer acquisition, experience, and retention. In a dedicated retail experience area, visitors will have the opportunity to familiarize themselves with how RFID technology benefits retailers, brand owners, and consumers.

Together with partners r-pac, Cellotape, Overheer Systems, Pittsfield ID and Thinaire, SMARTRAC demonstrated the latest RFID and NFC solutions for retail at booth 2059 from Jan. 14-15, 2013.

SMARTRAC also showcased the new WebLite UHF RFID tag designed for retail EPC programs. The WebLite is a technological advance in both size and performance, and is especially suited for item-level tagging and identification where RFID tag space is limited and performance is of critical importance.

r-pac International showcased a variety of converted RFID products, including the newly announced WebLite hangtags and stickers. r-pac further demonstrated their r-trac serialization management platform, which is the engine for their worldwide service bureaus and in-plant print and encode solutions.

Cellotape displayed an assortment of printed products that include encoded NFC tags with variable printed data aligned with variable encoded data. The products cover multiple industries from the tech world, through table tents and smart poster tags to business cards.

Overheer Systems debuted the new Reflect Mobile Checkout app. The company’s first customer-operated app for retail allows individuals to check out from the store on their smartphones within a matter of moments.

The Pittsfield ID InMotion Retail Marketing system leverages SMARTRAC inlays, enhances the customer experience, and captures the customer’s attention through interactive product pages, streaming video, augmented reality, website links and/or product information. The InMotion system matches the actual motion of products handled by the customer with digital advertising material, turning an ordinary shopping trip into an interactive sales experience and providing retailers with actionable marketing insights and reports.

Thinaire displayed its scalable cloud-based marketing platform that enables coordinated and relevant brand messages to come to life on a person’s smartphone.